We do what we can.

Hi welcome to 2021 which has started off pretty much the same, but with the added bonus of a vaccine roll out but still no guarantees that life will get back to to normal anytime soon. So what have you done to adapt? I’m sure many have began home schooling again. (for those readers not in the UK we are in our 3rd lockdown) Are you working from home? if you are what have you had to change to make that work for you?

I’ve had to make a lot of changes not only in the way I work but also in how I connect with people. I can still do face to face sessions with clients but only if it is affecting their mental health and working online is not an option for them. My consultations and sessions can now be carried out via Zoom So I’m still here if needed. However I wanted to connect with more people, I use Facebook, Instagram, LinkedIn You Tube, and Twitter and now I’ve moved on to TikTok. It’s not a platform just for teenagers anymore. I watched it for some time (actually can be quite addictive) and yep, there are a lot of older people on there. Yes I’m old actually pretty ancient on TikTok, but you know what. I like it. It allows me to get some advice across and also to be a little silly and bring a smile to some faces.

My TikTok ad

So what’s it all about and why have I jumped on the band wagon? Well TikTok is very diverse. yes there are lot’s of good looking girls strutting their stuff to various soundtracks but once you get beyond them there are some very clever, creative individuals who make videos for all sorts of entertainment. Some use it to get their comedy across, others use it to motivate or inspire the viewers. If you log in, just search for the type of thing that interests you. I have come across so many different videos which are entertaining, informative, thought provoking and some are just very very clever.

So why have I gone on there? Well anyone who know me knows I like to make people smile and TikTok allows me to do that. I can make a video using their special effects or I can just upload tips and advice, which then get seen worldwide. bottom line I can be silly or serious and in doing that I am either helping someone to smile that day or offering them advice that can last a lifetime. I’m still dipping my toe in and getting the balance right, but while I’m doing that I’m having fun and being creative. I add my link to my posts and I’ve already had enquiries from countries that I would never have got had I not been on TikTok.

Marketing my business on TikTok. Is it right for me and you?
TikTok has a huge, growing audience

There have been over 2 billion downloads of TikTok, and it has more than 800 million active users worldwide. The platform’s main demographic of users are teenagers and young adults; But the volume of users and the rate at which it’s growing means that it can provide access to a huge audience and it seems to be easier than on other channels to create video content that goes viral and reaches hundreds or thousands of people.

The audience is international

TikTok is used in over 150 different countries, and viral videos on the platform can reach all over the world. If you’re looking at reaching international markets, then TikTok is an effective platform for connecting with new audiences in other countries.

Video marketing is a priority

The trend for video marketing isn’t going away anytime soon. In fact, research has shown that 86% of people would like to see more video from brands. And while 85% of businesses are already using video as a marketing tool, TikTok is a good way to expand the reach of your video content. If you’re not already using video then it provides a fairly accessible way to incorporate video into your existing marketing strategy.

It’s easy to connect with an audience

It’s fairly straightforward to promote your business and reach an audience by launching a hashtag challenge. You can choose an idea or theme and then encourage users to create or recreate videos using a branded hashtag that you’ve come up with. It’s a good way to increase interactions with your brand and encourage engagement.

Is your target audience on TikTok?

While the audience on TikTok is huge, you need to consider whether the people that you are trying to target specifically are going to be using it. That being said, if your target audience isn’t currently using TikTok you also need to consider whether they will be in the near future. Although TikTok currently seems to be a Generation Z trend, most of the main social media platforms started off with a predominantly younger audience. Instagram for example, was initially used mainly by teenagers and young adults, but now its audience has diversified and there are millions of businesses also using it as a marketing channel. By getting involved with a new platform early I will be able to get a head start on my competitors. You can begin growing your audience before the platform is oversaturated with businesses and promoted content.

Content needs to be original and engaging

One of the upsides of using TikTok is that you don’t need to create high-quality, professionally filmed and edited videos – you can just use your smartphone. However, you do need to be able to come up with engaging, fun ideas, and your content needs to be original. This kind of content isn’t going to be possible for all businesses, and in some cases, it just won’t match with your product or your brand.

Although it requires some planning and it won’t be suitable for everyone, TikTok offers a lot of benefits and opportunities for businesses looking to expand their marketing channels and it’s worth getting involved now to take advantage of the platform as it grows.

PS. I’ve also relaunched my minute ads to help small businesses keep a presence on social media on a budget during this strange period.

As Tesco said.

“Every little helps”

Until next time

Stay safe. Stay Healthy.

Jon

Hypnotherapy in Suffolk, Essex and Cambridge. and online via Zoom

Jon Adkin Author of ‘Can I Change?’ Available from Amazon. and 100 days in isolation. A collection of funny original images of one mans decent into comic madness during lockdown

Find me on You TubeFacebook and Instagram.

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