We do what we can.

Hi welcome to 2021 which has started off pretty much the same, but with the added bonus of a vaccine roll out but still no guarantees that life will get back to to normal anytime soon. So what have you done to adapt? I’m sure many have began home schooling again. (for those readers not in the UK we are in our 3rd lockdown) Are you working from home? if you are what have you had to change to make that work for you?

I’ve had to make a lot of changes not only in the way I work but also in how I connect with people. I can still do face to face sessions with clients but only if it is affecting their mental health and working online is not an option for them. My consultations and sessions can now be carried out via Zoom So I’m still here if needed. However I wanted to connect with more people, I use Facebook, Instagram, LinkedIn You Tube, and Twitter and now I’ve moved on to TikTok. It’s not a platform just for teenagers anymore. I watched it for some time (actually can be quite addictive) and yep, there are a lot of older people on there. Yes I’m old actually pretty ancient on TikTok, but you know what. I like it. It allows me to get some advice across and also to be a little silly and bring a smile to some faces.

My TikTok ad

So what’s it all about and why have I jumped on the band wagon? Well TikTok is very diverse. yes there are lot’s of good looking girls strutting their stuff to various soundtracks but once you get beyond them there are some very clever, creative individuals who make videos for all sorts of entertainment. Some use it to get their comedy across, others use it to motivate or inspire the viewers. If you log in, just search for the type of thing that interests you. I have come across so many different videos which are entertaining, informative, thought provoking and some are just very very clever.

So why have I gone on there? Well anyone who know me knows I like to make people smile and TikTok allows me to do that. I can make a video using their special effects or I can just upload tips and advice, which then get seen worldwide. bottom line I can be silly or serious and in doing that I am either helping someone to smile that day or offering them advice that can last a lifetime. I’m still dipping my toe in and getting the balance right, but while I’m doing that I’m having fun and being creative. I add my link to my posts and I’ve already had enquiries from countries that I would never have got had I not been on TikTok.

Marketing my business on TikTok. Is it right for me and you?
TikTok has a huge, growing audience

There have been over 2 billion downloads of TikTok, and it has more than 800 million active users worldwide. The platform’s main demographic of users are teenagers and young adults; But the volume of users and the rate at which it’s growing means that it can provide access to a huge audience and it seems to be easier than on other channels to create video content that goes viral and reaches hundreds or thousands of people.

The audience is international

TikTok is used in over 150 different countries, and viral videos on the platform can reach all over the world. If you’re looking at reaching international markets, then TikTok is an effective platform for connecting with new audiences in other countries.

Video marketing is a priority

The trend for video marketing isn’t going away anytime soon. In fact, research has shown that 86% of people would like to see more video from brands. And while 85% of businesses are already using video as a marketing tool, TikTok is a good way to expand the reach of your video content. If you’re not already using video then it provides a fairly accessible way to incorporate video into your existing marketing strategy.

It’s easy to connect with an audience

It’s fairly straightforward to promote your business and reach an audience by launching a hashtag challenge. You can choose an idea or theme and then encourage users to create or recreate videos using a branded hashtag that you’ve come up with. It’s a good way to increase interactions with your brand and encourage engagement.

Is your target audience on TikTok?

While the audience on TikTok is huge, you need to consider whether the people that you are trying to target specifically are going to be using it. That being said, if your target audience isn’t currently using TikTok you also need to consider whether they will be in the near future. Although TikTok currently seems to be a Generation Z trend, most of the main social media platforms started off with a predominantly younger audience. Instagram for example, was initially used mainly by teenagers and young adults, but now its audience has diversified and there are millions of businesses also using it as a marketing channel. By getting involved with a new platform early I will be able to get a head start on my competitors. You can begin growing your audience before the platform is oversaturated with businesses and promoted content.

Content needs to be original and engaging

One of the upsides of using TikTok is that you don’t need to create high-quality, professionally filmed and edited videos – you can just use your smartphone. However, you do need to be able to come up with engaging, fun ideas, and your content needs to be original. This kind of content isn’t going to be possible for all businesses, and in some cases, it just won’t match with your product or your brand.

Although it requires some planning and it won’t be suitable for everyone, TikTok offers a lot of benefits and opportunities for businesses looking to expand their marketing channels and it’s worth getting involved now to take advantage of the platform as it grows.

PS. I’ve also relaunched my minute ads to help small businesses keep a presence on social media on a budget during this strange period.

As Tesco said.

“Every little helps”

Until next time

Stay safe. Stay Healthy.

Jon

Hypnotherapy in Suffolk, Essex and Cambridge. and online via Zoom

Jon Adkin Author of ‘Can I Change?’ Available from Amazon. and 100 days in isolation. A collection of funny original images of one mans decent into comic madness during lockdown

Find me on You TubeFacebook and Instagram.

IEMT What is it? What could it do for you?


Over this Covid period I wanted to use this time to expand my knowledge and learn something new that would help even more of my clients. I didn’t want to learn new hypnotherapy techniques as I believe that you should hone in on the skills that you have and expand on those and I’m getting some fantastic results with my clients and that makes me happy. So I looked for something that would compliment my hypnotherapy practice but offer something that was non hypnotic. I did lots of research and joined various groups to get an insight as to what was available.
Believe me there are lots. Now I’m not going to rubbish any of them or the courses that are available, as some were very credible but boy there are loads of scammers out there. If you are thinking of expanding your knowledge please be careful with who you sign up for. Don’t be so quick to throw your money away.
Anyway I digress. After months of research I decided that IEMT was a great fit for my practise. There are some great trainers out there and I decided to work with Matt Kendall at the IEMT Academy. I took the IEMT Practitioners course, and I am so glad I did.


So what is IEMT? Well the academy’s tag line is ‘Creating change in the blink of an eye’ and that sums it up perfectly. Integral Eye Movement Therapy (IEMT) is a developing area rapid change work that explores the area of undesired emotions and our ways of being. The process explores the question, “How did we learn to feel the way that we do?” and opens up the possibility of creating the appropriate change in our emotional lives. By teaching resources and skills inside the problem state, IEMT appears to bring the client more into the present moment and enables them to better stay out of past negative experiences.

Practitioners consistently report that IEMT has created change in their clients where no other approach has worked previously. IEMT is an excellent tool for dealing with a wide range of emotional issues. It is particularly effective in dealing with:
• Stress and Anxiety
• PTSD and Flashbacks
• Insomnia
• Feelings of guilt, regret and remorse
• Fears and phobias Dealing with overwhelm
• Removing negative memories and traumatic experiences
• Panic attacks
• Overcoming long term identity issues such as divorce

IEMT now available from Jon Adkin Hypnotherapist.

Now you may have heard or even had EMDR. So what’s the differences Between EMDR and IEMT Eye Movement Desensitisation and Reprocessing (EMDR) and Integral Eye Movement Therapy (IEMT). Both the EMDR and IETM models use eye movements but in practice that is where the similarity ends. You may be told that EMDR and IEMT are exactly the same in the same way that Freud’s ‘Psychoanalysis’ and Bandler’s ‘NLP’ are exactly the same because they both use words. EMDR is a model used mainly by licenced medical professionals such as psychologists and psychiatrists. IEMT can be used by anyone trained in the model.

Where EMDR is primarily used to treat “trauma”, something it is very effective at doing. However IEMT is much more about the Patterns of Chronicity. These are 5 primary patterns that appear common to many chronic patients with, or without a history of trauma.
To summarise the differences:
Integral Eye Movement Therapy (IEMT)
• Is a model built around addressing and resolving The 5 Patterns of Chronicity
• Has applications in resolving PTSD
• Traumatic imagery is largely irrelevant to the process
• Addresses imprints of emotion for creating kinaesthetic change
• Addresses imprints of identity for creating change in self concept
• Uses eye movement as the dominant mechanism for change
• By design readily creates introspection and an alpha state with free floating imagery
• Prior qualification is not necessary for training in IEMT
Eye Movement Desensitisation and Reprocessing (EMDR)
• Is a model built around resolving trauma
• Is an application for resolving PTSD
• Traumatic imagery is central to the work and the client is encouraged to “observe” trauma
• Uses eye movement as well as tapping and alternating sounds
• Utilises affirmations and positive belief statements

Want to know if IEMT can help you?

So I’ve done my training, I’ve done my case studies (with fantastic results, Their words not mine) and now I’m ready to offer it to clients. Working with me and IEMT is just two sessions. No fluff, no reliving the original issue. And best of all during this Covid period it can be done online via Zoom or face to face in my practice.
I will also offer an IEMT/Hypnotherapy combination. This will be offered to clients who feel they need the hypnotherapy change alongside the IEMT release.
The bottom line is that I will always offer what is the best solution for my clients to be able to live and enjoy their life.

Until next week, or possibly the week after 

Have a great week or two.

Take care and stay safe.

Jon X

Hypnotherapy in Suffolk, Essex and Cambridge. and online via Zoom

Jon Adkin Author of ‘Can I Change?’ Available from Amazon. and 100 days in isolation. A collection of funny original images of one mans decent into comic madness during lockdown

Find me on You TubeFacebook and Instagram.

It’s a bit like torture.

When people come to my hypnotherapy practise in Haverhill, I find a lot of the time that the issue isn’t the issue. What I mean by that is that they come to me for and say anxiety, but they don’t know what set it off, or they blame the wrong event, anxiety is a mixture of emotions and it’s when those emotions all get together that you start to suffer. So when people come to see me, we always talk first, and I do this for two reasons. firstly, by talking I can begin to understand what the client is feeling, I can build up trust and make notes on what they say and how they feel it’s affecting them. However more importantly, is that by talking about their issues and how it’s affecting them I know that the subconscious is listening, and it is the subconscious that needs to make the changes.

So why have I said it’s a bit like torture? Well, if you think of your mind like a bucket under a dripping tap, and over the years, even when you small child, all the things that you have ever seen, heard, smelt, and felt are all stored  in your subconscious mind. All the happy memories, all the good times, times when you laughed, times when you felt happy on the inside and on the outside. Times when you may have heard a certain song, and if you were to hear that song today you go straight back to when that melody got into your head. Certain smells may transport you back to perhaps your grandparents house, something like a real fire burning or in my case A paraffin heater. At this time of year if I go out for a walk and I see some conkers on the floor, it brings a smile to my face because at the end of my street that I was brought up on were some huge conker trees, and me and my mates which stand there for ages throwing sticks as high as we could to get the biggest conkers down. For me they were great days and those memories will forever stay in my head. However our subconscious doesn’t only store the good stuff, all the bad stuff is in there too, The insults, The putdowns, the bullying, the injustices, the guilt, the grief every bit of negativity that we have had said to us or we have put on ourselves is stored in our subconscious. So that bucket under the dripping tap has been filling up bit by bit and then one day out of the blue something happens, that makes that bucket overflow, and it all comes out.  

Our mind is like a dripping tap

Now, that thing that made that bucket overflow could be something really simple, on its own not a problem at all, but because it was the straw that broke the camel’s back you focus on that as the problem that you come to see me with. And if you don’t go and see somebody, you end up focusing on the wrong problem for the cause of your anxiety. Think about it you are at home and your child accidentally drops a plate or a glass, and because your mind (your bucket) is full of unwanted thoughts and memories You overreact. You start shouting at the child, you angrily try to pick up the pieces of the broken glass or crockery and you may cut yourself so you shout more at the child As that plate or glass hit the floor that was the drip that made your bucket overflow.  

Now you are annoyed, now you are angry, the child is upset crying perhaps hiding away from you and because they are crying and making irritating sounds you get even more annoyed. So the cycle begins, you blame the child for your anxiety , you blame the child because you cut your finger, you blame your child for ruining your day she blamed the child for everything, but hang on that’s not right.

Just one drip can make us overreact

Let’s take a step back, let’s look at the situation but from a Birds Eye view.

There you are resting on the sofa, you just been speaking to work and you’re a bit stressed, your daughter senses that mum is a bit stressed, she wants to help, she notices the washing up on the side so while mum is resting she decides to do the washing up, she can’t quite reach the sink but she does her best, she washes the plates, the pans and she is reaching into the Sink And with her soapy slippery hands she picks up the last glass, but as she lifts it up it slides out of her hands and on to the floor. You go running into the kitchen, you see the broken glass, you see the water on the floor, and you shout you lose it. You shout at your daughter you become angry, you become irrational, you’re annoyed and you pick up the glass from the floor and as you do you cut yourself, in your eyes that’s your daughters fault as well. Now look at the scene your daughter is crying and looking scared, you’re angry and bleeding from the cut on your hand, and you feel the anxiety rising in your body.

When the issue isn’t the issue

So let’s look at the facts, your daughter sensed the stress and she wanted to do something nice for you, she wanted to give you one less thing to have to worry about, so she decided to do the washing up. It was a lovely gesture because she didn’t want to see mummy stressed. She did her best, and through no fault of her own she accidentally dropped a glass, actually she didn’t drop it, it slipped, slipped from her soapy hands because she was trying to do something nice for you. You were stressed on the sofa, you heard the glass break and before you assessed the situation you got angry, you overreacted, you lost it. Whereas what you should have done is comforted your daughter, make sure she was okay, after all to please you she had pulled a chair up to the sink, she put her hands in hot soapy water, there might have been some sharp knives in there, she didn’t care, she wanted to make life easier for you, when that glass slipped out of her hand she obviously became very upset, and had you not overreacted you would have notice that.

That incident is not the cause of your outburst, that incident was just the straw that broke the camels back. Perhaps the call from work started that bucket to overflow, perhaps it was the fact that you stubbed your toe this morning and it put you in a bad mood, or perhaps it was because when you came down this morning the cat had been sick and you had to clean it up. But you lost it, you overreacted to something that was being done to help you.

Now you know what was really going on, take a deep breath, relax and now what would you do?

How many of you can relate to this?

It’s so common, Hypnotherapy can help. We can release some of that clutter, imaging having a valve that you can open at any time. We can change the past but we can change the way it affects us.

If you would like to know more about hypnotherapy contact me, and if I can’t help you I have a network of other therapists that can.

Asking for help is not a sign of weakness. It’s actually a sign of strength.

I look forward to hearing from you.

Until next week, or possibly the week after 

Have a great week or two.

Take care and stay safe.

Jon X

Hypnotherapy in Suffolk, Essex and Cambridge. and online via Zoom

Jon Adkin Author of ‘Can I Change?’ Available from Amazon. and 100 days in isolation. A collection of funny original images of one mans decent into comic madness during lockdown

Find me on You TubeFacebook and Instagram.

Here we go again.

So Boris has imposed new guidelines, Do you think it’s enough? As a therapist the uncertainty is certainly playing havoc with people’s emotions. The only good thing to come out of all this is that online Zoom sessions are proving to be as effective as one to one sessions. I will admit in the beginning I wasn’t as keen to do online sessions, I offered them but not with the same confidence as I have with One to One sessions. However, once I realised that this thing was here to stay for a lot longer. I knew I had to get onboard.

Getting ready for online.

I updated my software, I updated my webcam. and then most importantly I updated my skills. I contacted former clients, first of all to ask if they wanted to be my guinea pigs. and then I got to work with them. Without exception all of them went into trance and all of them felt a shift. That was a great start. Now those people had done trance work before with me and knew how I worked, so now I had to do some work with people who had never seen me before. I offered my online services, but at a reduced rate so that I could try my online techniques. I received the enquires and they were happy to give it a go.

Now one funny story that did happen was with my second client. She was siting at her desk in a very nice leather chair. and I started to notice as she became more and more relaxed he started to slide down the chair a little. Now her camera was set quite high so I did most of the trance session talking to her forehead. Another session there were some very weird noises in the background that become more apparent as the session went on. Turns out my guinea pig had his own guinea pigs but in his bedroom. but I learnt from both those sessions and it was a huge learning curve.

I set myself a target of 6 clients to work online with and as long as they were happy and experienced the required changes. I was happy to proceed. I ended up working with 8 clients purely because 2 people contacted me after the time frame that I had advertised and both cases sounded interesting.

All the clients were very happy with the results and I felt confident enough to offer online to any future clients.

A new era was about to start.

A new way of Working.

So is online as good as one to one? Easy answer YES! I have done a blog on this before but there are advantages for clients to have online sessions. Lets highlight some of them.

  • You stay in the comfort of your own home. Perhaps in your most comfortable chair or on your bed.
  • No travelling. It’s not always convenient for people to get to me, what with children or work commitments.
  • You may relax more being in your own surroundings.
  • For those people who feel they may not be in control. (you always are by the way.) being in your own home, may settle you more.
  • For me it also means I can extend my reach to include people that are not local.
  • If you are unable to get to me or for any reason feel uncomfortable in a one to one sessions. Then online sessions using Skype or Zoom may just be the answer you are looking for.
I’m Zooming.

By offering Online I can help people who don’t live close by or perhaps don’t like to travel, and in this period of uncertainty what with Covid, the less travel we do the better. If you want to know more email me at jadkin.bahyp@gmail.com or message me from my Facebook page at FB.me/adkin23

Zoom is a free download available from here.

Watch my YouTube video here. Don’t forget to subscribe.

And that’s it.

As long as your WIFI is not prone to dropping out then you will be good to go. Even if for any reason we lose connection, you will not be left in trance I promise you. Just find somewhere you can relax for an hour. Ideally with headphone and peace and quiet.

We will have a phone consultation first, make a date and time that suits you for the session. even if it’s late at night, once the kids are bed, that’s not a problem. The fee can be paid by BACs before the session. Once all that is in place, all you have to do is relax and let change happen.

I look forward to hearing from you.

Until next week, or possibly the week after 

Have a great week or two.

Take care and stay safe.

Jon X

Hypnotherapy in Suffolk, Essex and Cambridge. and online via Zoom

Jon Adkin Author of ‘Can I Change?’ Available from Amazon. and 100 days in isolation. A collection of funny original images of one mans decent into comic madness during lockdown

Find me on You TubeFacebook and Instagram.

Blog at WordPress.com.

Up ↑