They didn’t teach us this!

So I trained to become a hypnotherapist. I worked really hard, I learnt loads. The history and thinking behind my new skill. Lots of different techniques and I worked with case studies to perfect my art. I qualified, my door was open now bring on the clients. Hello I said bring on the clients.

Oh hang on, we have to find our own clients. They didn’t tell us that bit. How many therapists feel like this? Not just therapists, but anyone that offers a service and aim to get business across social media.

Now, I am one of the lucky ones because having an IT background I understand about algorithms and how they work ( well a lot of the time I do). However so many therapists don’t have an IT knowledge. Where does that leave them?

We ask friends and family to like and share our page, which they do, but is there really any prospect of them becoming a paying client? The answer is no not really. They are showing their support but that isn’t going to pay the bills. So now what? Well you have to start posting regularly on your chosen platforms, but what do you post? how do you get likes? Will they share my post? Do I need to pay for likes? HELP!

I need help.

Help is around, but what I have found that there are a lot of marketeers trying to sell you the same package that they sell to a plumber, a car salesman, a painter and decorator. what do they really know about the therapy business? As therapists we face problems over and above other services.

  • People are scared to like posts as it shows their name and their friends may notice.
  • Therapy of any sort still has a stigma attached to it so people don’t tend to share.
  • What we do is all a bit Woo Woo. According to some. We know it isn’t, we know it works. but how do we prove that if we can’t attract clients?
  • The chances of your post getting in front of a client at exactly the right moment is very very slim.
  • People don’t like admitting they have a problem so are reluctant to ask for help.
  • The list goes on.

So what can we do. Ahh. Well that’s where I can help. You see I’ve only been full time just over 3 years now but in that time I have been lucky enough to stay busy and have a constant flow of clients. I have been able to do this as I understand how to get the best out of Facebook, Instagram and social media in general, and the best thing is that I did it on a zero budget.

So what I have done is compiled a 50+ page manual aimed at therapists, but will help anyone that offers a service to raise their awareness on social media, and in doing so will get your name out there and keep it out there until your client is ready, and when they are ready they contact you and become a new paying client.

Perhaps you may find that missing piece.

I will be selling this manual for just £49.00 but it is filled with tips and advice on how to post, what to post, when to post and about creating an identity on social media. I let you know the costly mistakes that I made, so that you don’t make them and I also point you in the direction of some excellent free software or apps that are my go to when posting.

What Can Social Media Do For You?

A helpful manual for therapists and small business to create a better presences on social media. SEPTEMBER SPECIAL OFFER JUST £49.00

£49.00

You do not need a PayPal account to pay via Paypal.

I’m not going to promise you a major influx of clients or that you will be earning £50k plus by Christmas but as long as you make some of the suggested tweaks, and make it your own, you will see a rise in your social media presence.

If you are reading this and want to know more please feel free to email me at jadkin.bahyp@gmail.com or see my Facebook page I’m doing this to help and support therapists and small businesses that have just survived a very tough time. As I say I’m not a marketeer, I’m just someone who understands what you are going through.

I want to turn on that light at the end of the tunnel for you.

Until next week, or possibly the week after 🙂

Have a great week or two.

Take care and stay safe.

Jon X

Hypnotherapy in Suffolk, Essex and Cambridge. and online via Zoom

Jon Adkin Author of ‘Can I Change?’ Available from Amazon. and 100 days in isolation. A collection of funny original images of one mans decent into comic madness during lockdown

Find me on You TubeFacebook and Instagram.

Facebook is down. PANIC!

Hi.

Today is Thursday 4th July. Happy independence day to my American family and friends. Who relies on social media now for business or just communicating with your friends and family etc? Yep most of us. So it was interesting yesterday. I noticed mid afternoon that no images were downloading. Posts were getting through but no images or videos. At first like a lot of people I thought it was my WiFi then I thought it maybe my phone, so I rebooted and reset all the settings but to no avail. So then I googled,  was facebook down and sure enough Mr Google informed me that Facebook, Instagram and What’s App were all experiencing difficulties at this time. Did I panic No!. Did I do a post informing everyone what they already knew. No! What I did do is I posted on all the social media that I use that due to technical issues I was unable to post adverts this evening however, if you would like to know more about me and the services I offer please visit my website at www.jonadkin.com.  and then I put down my phone. Yep I put down my phone and I picked up …….wait for it……… a book. Yes I actually picked up a book and started to read.

Now that you are over that shock (Yes I can read) How did you or your family react? I think it’s sad that our lives seem to revolve around social media these days. I’m fortunate to live near Cambridge A lovely picturesque town, but the amount of times I go there no and just see people walking along neck bent, head down looking at their phones. They are walking past some of the most impressive architecture in the UK. Who knows they may even have walked past their love of their life. On the river Cam you can go punting and some of the students will be your guide and tell you all about the beautiful buildings that you punt past. Many times have I stood on the bridge that the punts pass under, only to see complete families who have paid for this excursion not even looking up from thier phones. The poor student is doing his best to engage them but to no avail. Facebook, What’s App and snap chat are winning hands down. People there is a whole world out there. look up and enjoy it.

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Now I know that if you are a business owner you may rely on adverts on social media and nights like last night can be a major problem, but why? Social media is just one way of advertising. It is not the only way. I bet you paid £100s possibly £1000s on getting your website up and running. Did you promote it last night? It could have been a golden opportunity. All those people getting withdrawal symptoms from not seeing videos or images. It’s so easy to be come reliant on one media that you forget that you have all these other resources at your fingertips.

If I’m honest I actually enjoyed last night. Yes I picked up the phone occasionally to see if the problem was sorted, but in the main I read and I actually spoke to other people in my house. (They seem like nice people)

Here are suggestions for you that you could do instead of spending all your time on your mobile.

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Look Up: Put the phone down. You don’t really need to be on it. Instead of walking around staring down at your phone, look up and smile at someone. You’ll be surprised how many people will actually smile back.

Get some exercise: Find something active that you like to do. Play a pick-up game of football with your mates, take a jog on a local trail, go to a Zumba class, go on a walk around your area. Exercise is the best way to clear your mind and you’ll feel so much better about yourself after!

Have a conversation: No more “what’s up,” “nm,” “ttyl.” Imagine how much better you could get to know someone if you actually had a conversation with them in real life.

Invite friends over for a meal: Who doesn’t love food? You might not be the best cook, but anybody can heat up some frozen hamburgers and buy a carton of ice cream. And that girl you know who always posts food pics on Instagram… yeah invite her too. You might have a stomachache after, but it’ll all be worth it in the long run.

Find a hobby: Find something you love to do and go pursue it! Photography, crafting, collecting sports memorabilia, whatever it may be – go try it out!

Get lost in a book: You never know what you might learn. Maybe you’ll even discover you want to write a book yourself. Wanna get lost in a really good book? Check out Can I Change

Treat Yourself: You deserve to treat yourself. You probably treat yourself already, but go ahead and treat yourself again. Get that ice cream cone. Make it two scoops, actually three. Go to the shops and spend a little money on yourself. You finally put your phone away, so I would say you deserve it.

Do that one thing you’ve been meaning to do for ages: You know exactly what one thing you need to do. It’s the thing you keep putting off and there’s no better time to do it then now.

You got this. Don’t make your phone more important than the more important things in this life. Live a little more than you have been. Put the phone down. I promise you, you won’t regret it.

Until next time.

Jon XX

I am a hypnotherapist based in Haverhill, Suffolk and I cover Suffolk, Essex and Cambridge. I’m here to help you to work through life’s challenges and get back your confidence and self belief.

Follow this link as a quick guide as to what I can do to help you.

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